Sachia® the Brand
Naturkost Übelhör GmbH & Co. KG has registered Sachia® as its own German community trade mark. The name Sachia® stands for more than just a “standard” seed; it involves a concept based on a cultivation and marketing strategy according to the “live and let live” principle.
Since the beginning of the 2000s we had the idea to create our own Sachia® brand, originated from our first Cooperative, from which the entire project initiated.
"The farmers wanted to give their achievements a name. From there, we expanded the idea and started to develop the brand", says Christian Übelhör, Managing Director. Sachia® is not only the seed; it is much more than that. It is an environmental sustainable product with a certified organic cultivation, a controlled cleaning and packaging system (acc. to international standards) and a sales distribution with a direct importer, who relies on ecological cultivation as well as fair trade partnerships.
Naturkost Übelhör GmbH & Co. KG is a family-run business, located in Friesenhofen near Leutkirch in the Allgäu region, which imports organic raw materials from many different countries since 1987.